Orange County, California Area
• Identified product gaps and present briefs to digital experience committee; created UX design artifacts including user flows, product maps, wireframes, and hi-fidelity prototypes
• Collaborated with product and engineering from project brainstorming to delivery; identify edge-cases, document path logic, and ship products for web, iOS, and Android
• Facilitated in-person user research sessions, organize remote prototype usability testing, translate findings, and presented insights to other designers and leadership team in order to iterate on design solutions ahead of agile sprint development
• Built shared Sketch style guide to centralize and standardize common interaction patterns for fellow in-house designers, developers, and 3rd party vendors; introduced the value of design systems for a consistent experience across all platforms
• Appointed as product owner of the public website; key stakeholder for holistic digital experience including design vision, content development, and information architecture
• Developed a UX advocacy campaign and presented in 19 roadshows to share the Digital Experience strategy; Aimed to inspire and engage all 2,000 teammembers in the upcoming design transformation of the online banking website and native mobile app
• Designed and developed an employee-facing microsite to share UX/UI best practices and education resources, the Digital Experience team’s design process, user research insights, and to recruit for a Teammember Research Panel
• Hosted pop-up “Innovation Lab” events to connect directly with employees and customers to identify pain points and opportunities for product and design
• Worked closely with data analytics team to understand behavior of Members with low mobile app usage and improve their experience with better features and messaging