I build ML personalization systems that help 100M + users discover music they'll love, and AI-generated content pipelines for enhanced audio-visual experiences.

My work spans feature pipelines, A/B experimentation, prompt generation & tuning, infrastructure, and model optimization.

I started this agency during COVID when I was still a barista with a Gmail and a pitch. Now I help Gen-Z-forward small businesses find their voice through content strategy, brand storytelling, and growth.

Highlights include cold-emailing Safiya Nygaard's team and landing a collaboration that hit 10M+ views on YouTube, plus growing @teadmeastcoast . I've learned that the best marketing removes friction instead of adding noise!

Went from team member to lead manager in two years. I ran a team of 15, spearheaded marketing for a Charlottesville-exclusive alcoholic boba menu, and figured out how to make bubble tea feel approachable in a town where most people had never tried it.

Proudest accomplishment here will always be my Safiya Nygaard collab! 10M+ views and 750 customers in one day when we usually saw 150.

Started managing social media as a side project, grew it into a business. When COVID wiped out our college student customer base, I pivoted to targeting local residents and kept sales steady. This role is where I learned to turn ideas into campaigns from scratch.