• Ideation, concept exploration, digital strategy execution, and complete pixel-perfect designs for numerous clients, meeting the needs of real users.

• Created full websites, style guidelines, UI elements, and apps reflecting each brand's identity.

• Researched UX strategies to reflect each company's needs, keeping accessibility and user interaction at the forefront.

• JavaScript, Ruby on Rails, React

• Lead a team of two junior designers to create concepts, visual mockups, and designs for the website, app, and email marketing.

• In charge of all print and digital advertising, including a live-action commercial.

• Spearheaded communication and collaboration with the frontend programming team, and was the creative liaison with the CEO.

• Personally created new style guides and rebranded the products offered.

• Created storyboards and user personas to A/B test versions of designs.

• Improved end-to-end experience of website and app by researching and testing site's accessibility by conducting usability reviews.

• Launched the graphic design shop Rigby & Fable which sells unique and customizable print goods including posters, business cards, stickers, wedding invitations, and original paintings.

• Created all designs using Adobe Creative Suite mixed with traditional methods such as painting, ink drawing, and collage.

• Sole proprietor handling both the creative and the business aspects of the business, from designing print campaigns and wedding paper suites to pre-press, shipping and customer service.

• Worked closely with clients to create custom pieces for events and decor.