• Achieved Twitch Partner status within a year by leveraging data-driven insights to enhance user engagement, placing in the top 5% of the platform’s user base.

• Consistently maintained an average concurrent viewership of 110+ by designing engaging and interactive content.

• Conducted comprehensive market research to identify niche audiences, resulting in a follower base growth to over 4,000 in 1.5 years.

• Fostered a tight-knit community of 500 members through empathetic communication and community-building efforts.

• Designed 6 core features from 0-1 through effective communication of key findings from user research to key stakeholders. Rapidly designed and iterated multiple concepts based on user testing and stakeholder feedback.

• Conducted user research and utilized Fullstory to understand workflows and pain points, identifying product opportunities that increased clients by 433%.

• Revamped platform visuals, designed site architecture leading to a 1,500% increase in monthly traffic.

• Initiated and implemented a scalable design system using Atomic Design methodologies to ensure consistent design throughout the platform.

• Collaborated closely with engineering and data science team to ensure design feasibility and enhance understanding of machine learning analytics.

• Analyzed existing app infrastructure and UX/UI for e-commerce using heuristic analysis and competitive analysis, along with Google’s principles of mobile app design.

• Conducted user research to identify pain points and understand user mental models.

• Designed and presented UX/UI improvements to the client, enhancing user experience.

• Conducted heuristic UX analysis of websites using Google Analytics and Hotjar while studying for a dual master’s program in Innovation Design Engineering.

• Pitched key UX improvement alternatives to clients based on analysis.

• Validated design decisions using tasks, card sorting, and treejack tests.

• Created personas, storyboards, scenarios, flowcharts, interactive prototypes, and design specifications based on qualitative and quantitative analysis

A research center that specializes in IoT+Robotics solutions for elderly care, sponsored by the Ministry of Technology. Designed various creative materials for WhizRobot for effective branding and social media. Improved UX design for product packaging, app, website, and manual.