• Develop and design user-experience strategies and recommendations backed by data to impact key web metrics like conversion, click-thru rates, add-to-carts

• Carry out user research, interviews and surveys

• Take a user-centered design approach and rapidly test and iterate new designs

• Create user flows, wireframes, and prototypes across entire site, from concept through delivery, optimized for a wide range of devices and interfaces

• Develop and execute user testing plans, synthesize findings into meaningful insights, and implement recommendations

• Work collaboratively with cross-functional teams to ensure that all designs and solutions meet deadlines, objectives, and budgets

• Create platform design systems with modules that are flexible and can fit together in a variety of layouts for a range of needs

• Maintain guidelines and resources which are the foundation used by many global teams to ensure consistency, brand compliance and usability best practices

• Collaborate across multiple teams globally to plan and implement designs

• Design accessible websites while balancing brand guidelines

• Design and specify the look-and-feel of web properties in collaboration with UX team members

• Produce comps and final artwork that adhere to usability best practices and follow brand guidelines

• Create responsive web interfaces for various screen sizes

• Partner with development team to ensure designs are implemented according to UI specifications

• Participate in user research and iterate designs based on findings

• Develop, implement and manage brand standards across all applications

• Lead and manage a staff of designers, developers and copywriters

• Design retail website, online marketing campaigns and social media initiatives

• Manage and art direct photo shoots for online photography

• Create in-store displays, environmental graphics and visual merchandising materials

• Design packaging concepts and manage production overseas