Shaping the advertiser experience on TikTok Ads Manager, driving business impact at scale as part of the Global Monetization team.

• Led a cross-functional team of 3 designers and a researcher to design and launch a remote collaboration platform, connecting remote radiology experts with technologists in real-time.

• Increased customer revenue by an average of $500K+ per year per customer.

• Improved Radiology throughput by 14% and optimized staff-to-study ratios

(from 2:1 to 1:3).

• Achieved FDA clearance as a Medical Device through close collaboration with

clinical, regulatory, usability, safety, legal, and R&D teams.

• Won 6 design awards (Red Dot, iF Award, etc.)

• Redesigned a suite of 10+ web applications in collaboration with 3 designers, unifying them into a scalable cloud platform.

• Empowered 100+ healthcare organizations in 8 markets with AI-driven insights.

• Improved usability, accessibility, and operational workflows across 10+ caregiver personas.

• Received an iF Design Award for the platform’s impact.

• Developed a component library adopted by the Philips Design System, reducing

R&D costs by $200K and accelerating time-to-market by 30% for pilot ventures.

• Co-created a cloud-based ultrasound scanning product with a multi-disciplinary

team, resulting in an AR patent publication.

Lead the User-Centered Design(UCD) process for 3 enterprise-level web applications and 1 mobile app from concept to release. Revisions based on customer feedback, usability test, and business vision of tabular data and data visualizations.

• Cloud-Based API Gateway Platform:

Designing and iterating through a Cloud-based API gateway platform for a leading digital marketing company (DexYP) that connects its customers and API products with a delightful and clean user experience. The platform also provides simple and easy solutions to its internal developers to create, publish, maintain, monitor, and secure API products. Increased customers by 120% and requests per second (RPS) by 200%.

• Email Alerts System:

Designed and revisioned an Email alerts system for the world’s leading travel security services firm (International SOS) to manage its clients’ alerts subscriptions preference. Onboard 10K + users after the product launched.

• SaaS-Based CRM+ System:

Defined Design systems and optimized the UX of the Business Automation platform based on the usability test.

Website Design Projects:​

Designed, developed and conducted SEM & SEO for 5+ incubator projects' websites (VC, Education, e-Commerce, Digital Marketing, etc.)​ using ​Wordpress​ and associated digital presences using Photoshop​. Continually re-designed landing pages and improved conversion rates based on user behavior analysis with ​Google Analytic and​ Google Adwords.​

• Worked closely with Product Managers and developers to localize 10+ mobile apps and games for the China market, optimizing them for regional user needs.

• Conducted competitive analysis through App Annie and app stores, and interviewed users/gamers to understand needs for apps/game localization.

• Conducted usability tests, and presented findings and UX recommendations to product managers, partners, and developers.