Experience
2025 — Now
2025 — Now
New York, New York, United States
Technical Solutions Consultant Enterprise Team
2022 — 2025
2022 — 2025
New York City Metropolitan Area
Technical Solutions Consultant Scaled Team from March 2022-2025
External Job Title: Advertising Operations Specialist IV-V
Technical expert in Facebook's various advertising products (API, signal, measurement, delivery) and provide consultative guidance to clients and partners on best practices and bespoke setups.
Collaborates with Sales, Product, Engineering and Commerce teams to address client concerns, prioritize tasks, and construct comprehensive market/vertical plans for technical services on a quarterly basis.
Resolve technical issues stemming from our client's usage of Facebook's advertising solutions and assiting in the resolution of wide spread issues.
Partners with cross functional teams, to streamline the go to market process and ensure the successful launch of new products and optimal support for existing ones.
Identify opportunities to optimize and automate workflows across a wide variety of projects using Meta AI.
Cooperates closely with the Sales teams to resolve client issues, prioritize, and build market or vertical plans for technical services.
Lead technical training for internal and external stakeholders to educate them on best practices and new solutions and to ensure onboarding for new team members is a smooth process.
Works with both Ads and Commerce teams to deliver support to clients whatever their product needs are.
Develop documentation for ongoing issues to secure relations with clients and have an impact on their revenue.
2021 — 2021
2021 — 2021
New York, New York, United States
• Lead project development in brand growth using data inclusive techniques to maintain progress by 42% on average each month which lead to an increase of podcast listeners, event registrations, and lead generation.
• Managed team relationship and growth by introducing new methods to increase the team efficiency and establish work culture which brought top results through documentation and demonstration, set the foundation for growth opportunities, and initiating new projects, and assisted in defining project scope and objectives, due dates, budget management, resource allocation, progress monitoring, and risk management.
• Set up a new efficient and data driven system for lead generation starting with a new event registration platform, lead organization database, reformed company online presence, automation, and evolved content. Introduced an agile and new multi team workflow leading to an increase in efficient research, consistent design, and better customer relations. These new techniques established the company as a top source of real estate news in the region with 300 active members in the network and brought over on average 75% registrant growth and engagement on each event with the first one breaking a record of over 1400%.
• Managed successful podcasting project and distributed to mainstream platforms. Produced, edited, and promoted the podcast using Wordpress which brought in additional income and leads to the company along with increased engagement by the community. With the increase of new leads and event registrants on many platforms this led to the development and management of multiple databases to organize and improve efficiency with the new growth on platforms such as LinkedIn to properly structure recent lead generation data.
2020 — 2021
2020 — 2021
New York City Metropolitan Area
• Assisted Datanaya with data analytics, data solutions, marketing, and content creation to help achieve target goal to increase outreach and clients through Event Platforms and LinkedIn using agile techniques.
• Aided in the creation of a new growth strategy which helped to promote the company’s services as a “journey” to attract the target audience and drastically increase the number of clients at events
• Increased interaction and traffic on LinkedIn and Event Platforms through unique videos and podcasts which highlighted the company as the main source of data and tech based information
• Created Infographics, event promotions, surveys, and email messages through extensive research, study of user interactions, and company data analytics to provide a personalized and effective approach to gain new clients and promote the company’s services
• Created multiple responsive webpages on the Tilda platform and worked with the team to modernize and to reorganize the UI on the main page.
• Worked with Data Engineering, Data Architecture, Graph Theory/Databases, Neo4j, and Apache Cassandra related events and projects.
2019 — 2020
New York City Metropolitan Area
• Helping BEAT Global with their mission to aid people in need through Hip Hop.
• Created a series of 2D Animation videos with an emphasis on user interface design to help speech impairment with beat boxing, and tongue twisters.
• Developed company website to be responsive, interactive, and informative using Webflow.
• Updated E-commerce platform through Big Cartel by setting up items to sell, creating mock ups, and keeping in track of the inventory database.
• Edited testimonials and interviews of various instructors and students to give each video their own sense of identity while emphasizing the message.
• Worked on smaller projects like social media advertisements, file organization, produced productive workflow guidelines for future employees, helped with fundraisers, and project presentations.
Education
Hunter College
Graduate Degree
2021 — 2021
Hunter College
Bachelor's degree
2015 — 2020
Hunter College
Bachelor of Arts - BA
2015 — 2020
Aviation Career & Technical Education High School
2011 — 2015