Mentoring designers around the world 🌎

Left due to redundancy.

• Led UX research for The Range, delighting clients by being the voice of the customers. I prepared, led, and facilitated 23 user sessions while upskilling their UX team.

• Unified all five WNW UX hubs into a monthly community of practice, significantly boosting designer happiness and engagement across the North-West.

• Gave a talk during AND’s Learning At Work Week on AI's impact on UX, which led teams to adopt new tools for innovative solutions.

• Conducted UX research on AND’s website to understand visitor needs, presenting outcomes to the C-suite and initiating a new design project.

• Designed pitches on digital transformation, content, service design, and UX reviews.

• As a People Champion, led ideation sessions to improve OKR scores and foster a culture of happiness, health, and engagement.

Promoted to EKM‘s parent company Clearcourse.

• Led a UX team of 8, promoted from EKM, overseeing ClearCourse retail companies and delivering projects like EKM's new UI, AI implementation, and TISSL's mobile EPOS system.

• Utilised the UX Maturity Model, CSAT, and Google's HEART frameworks to enhance user experience and product maturity.

• Developed and implemented the division's NPS strategy for each product. Feedback trends were then integrated into development boards or aligned with company roadmaps through collaboration with product directors.

• Created a divisional user research repository to foster shared insights among companies and prevent information silos.

• Established and led a UX team that grew from 1 to 8 members, emphasising research, ideation, and customer testing. Delivered successful projects and contributed to the company's strategic direction.

• Implemented a drag-and-drop website builder, reducing custom design adjustments by 53% and empowering customers to design their websites independently.

• Created a user research repository, consolidating customer insights and reducing siloed information and redundant efforts.

• Started insights meetings with departments to foster a customer-centric culture and provide valuable input on problems and opportunities.

• Improved design-to-developer collaboration with an Atomic Design System that centralises components and links to coded React versions in Storybook

• As Scrum Master, led agile ceremonies including stand-ups, prioritisation, estimations,

retrospectives, and sprint reviews.