Responsible for B2B go-to-market strategy for Venmo checkout solutions.

Managed a team that worked closely with Product, Engineering, Content, Partnerships, Legal, and Marketing teams to facilitate go-to-market activities and to ensure that the products we released to our community maintained a high-quality bar. Areas of focus include Creator Monetization & Growth, Privacy & Responsibility, Trust & Safety, Content Ecosystems and Search.

Regional Ops Lead for EU/METAPSA market.

Led go-to-market efforts in North America for TikTok Advertiser Branding Solutions, inclusive of AR (Branded Effects), Livestream, Reach & Frequency, Brand Auction, and Spark Ads (Native Ads)

• Led all efforts in the monetization of IMDb's digital portfolio inclusive of video and event sponsorships, branded content, social and digital media assets (Grew the V/E business +68% y/y: +226% Originals y/y, +28% Events y/y)

• Partnered with product and technology teams to build a roadmap and execute projects that led to increased engagement of IMDb's video offering

• Owned the go-to-market strategy for new and current series and events while communicating the voice of the customer to the programming team

• Led the Sales Marketing launch strategy of IMDbTV (new OTT service), enabling the sales team to communicate both Amazon & IMDb’s OTT offering to video buyers

• Partnered with Sales to deliver both proactive and reactive advertising pitches to clients across all categories

• Developed a new operational tracking process that captured measurable inputs including revenue size, pitch velocity, STR, voice of customer feedback, and pipeline capacity, influencing business decisions/recommendations through data

• Advocated for IMDb's brand and video products across the Amazon Advertising business

• Partnered with internal Amazon sales and retail teams to create new advertising solutions that help customers discover, research and buy from leading brands and products across Amazon – focusing on the Entertainment advertising vertical (Theatrical, TV, Home Entertainment, Toys & Games, Videogames, Travel & Leisure)

• Managed and grew Amazon’s display advertising program by identifying new opportunities, developing strategies and executing upon those strategies (Grew the Entertainment vertical +63% y/y, achieving a 44% close rate)

• Drove product requirement definitions, research, metrics analysis, technical specifications, development, testing, and launch efforts

• Notable Partnerships: Fox: The Greatest Showman, Universal: Despicable Me 3, Fox: 24 Legacy Alexa Skill, Sony: Jumanji Early Showing