As a self-employed professional, I provide end-to-end UX/UI design and product design leadership for a diverse portfolio of clients, ranging from Fortune 500 companies to startups. My work focuses on translating strategic business goals into intuitive and effective digital products and experiences across a variety of channels.

Key Accomplishments & Responsibilities

• Spearheaded UX projects from initial ideation through launch, providing end-to-end design leadership. My work includes product research, competitive analysis, and interpreting user analytics.

• Provided UX/UI design for web portals and mobile applications, including systematic design approaches and design system creation to ensure brand consistency and scalable development.

• Developed strategic design artifacts including journey maps, card sorts, data-driven wireframes, user flows, and high-fidelity prototypes.

• Provided art direction, motion design, and video production, managing key business functions including client relationships, project schedules, and budgets.

Led the redesign of the enterprise marketing website, developing a scalable design system and component library from inception. This system established governance, standards, and guidelines that enabled rapid prototyping and ensured brand consistency and technical accuracy during a company rebrand and business transformation.

Consulted with junior and senior designers to elevate design craft and ensure consistent application of design standards across teams.

Partnered with developers to ensure high-fidelity execution, providing detailed specifications, documentation, and systematic QA processes.

Designed responsive wireframes, mockups, and interactive prototypes that balanced visual impact with usability for complex cybersecurity marketing.

Contributed to strategic business transformation, resulting in a 124% increase in partner-driven revenue and a 45% increase in overall company revenue. An email design system I developed achieved a 13% overall CTR improvement.

Led the design and launch of the Social Influencer Hub, a centralized resource for marketers, which involved comprehensive user experience research and web design.

Designed product marketing landing pages to drive conversion and align with business goals.

Directed the evolution of a design system for two key Wells Fargo sub-brands, establishing a component library that enhanced consistency and accelerated development across digital properties.

Championed accessibility and responsive design standards across all deliverables, ensuring a consistent and inclusive user experience.

Acted as a UI/UX and design system leader contributing to Splunk's rebrand, focusing on customer-centric digital transformation. This effort contributed to $850M in revenue growth and was recognized as "one of the most sophisticated launches of the decade."

Architected and expanded the design system component library, establishing standards and guidelines to ensure brand consistency and accelerate development across the web ecosystem.

Designed responsive wireframes, high-fidelity mockups, and prototypes to enhance user experience and usability across Splunk's marketing websites.

Designed and optimized campaign pages with in-page video and motion effects to drive user engagement and report downloads.