• Shape product vision across the portfolio, aligning business strategy with user needs to create products that deliver measurable value and sustained market relevance

• Guide decisions using performance data and direct customer feedback, identifying opportunities where the product can build durable competitive advantage

• Build roadmaps that prioritize high-impact initiatives, balancing bold innovation with disciplined execution to keep the team focused on what matters most

• Lead end-to-end design from research to delivery, translating user insights into product decisions grounded in real customer needs rather than assumptions

• Partner with product, engineering and stakeholders to ship solutions that balance usability, business objectives and technical constraints

• Develop wireframes, prototypes and design systems that become the foundation for consistent, scalable product development across teams

• Manage and mentor a team of 3 designers, ensuring quality and coherence across all shipped experiences through regular reviews and feedback loops

• Build and scale a booking platform now serving 1,500+ small businesses across Ghana and Nigeria, facilitating 7,000+ bookings and $100K+ in transactions

• Turn user feedback into shipped improvements that simplify discovery, scheduling and payments, helping small businesses grow their revenue and reach

• Design intuitive booking flows and scalable systems that keep the product consistent and easy to use as the platform expands into new markets

• Lead product direction and operations, balancing user experience quality with business performance, growth goals and long-term scalability

• Lead strategy and execution for 3+ products from concept to launch, including one that has processed over $100K in transactions and drives measurable adoption

• Translate founder vision into validated, shipped software by combining user research, design thinking and close collaboration with engineering teams

• Manage a team of 5 across product and design, delivering tailored solutions positioned for African markets while meeting global product standards

• Balance hands-on UX leadership with operational oversight, ensuring every product is commercially viable, technically sound and ready to scale