• Led three global teams across product and partner marketing—driving PayPal platform growth and overseeing go-to-market strategy and joint initiatives with Canva and other strategic partners.

• Supported the teams through the CEO transition, sustaining morale and ensuring consistent execution.

• Created and implemented a product marketing automation platform based on Anthropic Claude, accelerating product marketing deliverable generation by 80%.

Full-stack product marketing consulting and hands-on fractional PMM services for organizations spanning startups to Fortune 10.

Client and project examples:

• Global leader in email security: Led product marketing efforts for agentic AI security solutions.

• Global leader in cybersecurity analytics and operations: Crafted, validated and implemented joint messaging with a key strategic partner. Authored marketing assets and sales enablement tools.

• Global leader in cloud infrastructure-as-a-service (IaaS): Created customer success stories with partners in manufacturing, automotive, media and entertainment, and other industries.

• Growing information security provider (DLP, SSPM, and DSPM): Developed marketing and sales enablement content for the DLP and SSPM offerings.

Services offered:

• Creation and optimization of the product marketing function, including organizational structure, charter, processes, and performance metrics

• Ideal customer profile (ICP) definition

• Buyer persona development and buyer’s journey analysis

• Positioning and messaging

• Competitive analysis and differentiation

• Go-to-market strategy and product launch

• Content strategy and asset development

• Sales and channel enablement.

Provided fractional product marketing services for Aventi Group clients in agentic security operations and data security.

Led product marketing for the Splunk security portfolio, marketing for Splunk threat research, partner and

industry initiatives, and global security sales enablement.

• CyberArk (through Aventi Group): advised on product marketing strategy and tactics for privileged access and identity management

• Secureworks (acquired by Sophos): helped establish and scale the product marketing function for the Taegis portfolio (including a security operations and analytics platform, XDR and vulnerability-management SaaS, and MDR services). Scope: product marketing objectives and key results (OKR), day-to-day team management, customer segmentation, persona development, messaging, content creation, product launches, and sales enablement.