• Design lead on Insights Vertical team, ensuring clients get to accurate insights faster

• Led end-to-end design and research for AI-powered features across B2B platform

• Co-led Product-Led Growth bringing premium feature education in-product and creating discovery touchpoints that increased upsell engagement

• Elevated UI quality across design team through design critiques and hands-on coaching on visual hierarchy, consistency, and design system adoption

• Created and scaled design system adopted by 50-person product team, built component library and documentation that reduced design-to-dev handoff time by 30%

• Designed interaction patterns and user flows for Crowdtap consumer mobile app to increase perceived user value

• Owned 0 - 1 design for Author’s Book Club platform within Endeavor’s product incubator, securing C-suite funding and launching MVP to closed beta

• Translate user and competitive research into clear information architecture

• Led interaction design and created high fidelity prototypes for incubator products that enabled research validation and informed product prioritization

• Concept and produce static and motion social media assets for TV shows across multiple networks including HBO, Hulu, Youtube Premium.

• Involved in the conception of ideas alongside strategy, the creation of the overall look and feel for social campaigns, designing pitch decks, and working with project managers and art directors on timely production of assets