Revamping & modernizing websites for several small and medium-sized businesses to attract customers, amplify messaging, adopt eCommerce capabilities, and elevate their digital presences.

Delivered user-centered solutions aligned with the organization's design system and accessibility (ADA) standards, in close collaboration with Product, Tech, Research, Content, and other departments.

• Designed & developed three products, Virtual Terminal, Tap to Pay, ACH, and Sales Activity Management, on web and mobile, enabling small business owners to more easily send, receive, and manage payments.

• Replatformed ACH & NACHA File Upload and Payor/Payee Management by identifying issues, implementing iterative solutions, and sunsetting the legacy design system.

• Curated and facilitated three strategic workshops to raise collaboration & interconnectivity among 50+ marketing, product, and engineering stakeholders whose projects were otherwise siloed, and developed cohesive design patterns across sales activity and cross-promotion of the bank's various financial solutions.

• Initiated research studies on small business owners' user behaviors and habits when sending and receiving payments, and leveraged insights to continuously improve services and inform design decisions & goal-setting.

Led UX strategy and thought leadership across Marketing, Brand, Growth, Sales, Customer Success, Product Education, and Design, democratizing UX knowledge and enabling teams to leverage behavioral data in decision-making.

• Translated large-scale behavioral datasets into conversion-driven solutions for enterprise clients, including major brands such as Verizon, Morgan Stanley, Nespresso, Rack Room Shoes, and Roku, among many others

• Designed and consulted on global and regional Contentsquare marketing campaign experiences, partnering with marketers, brand designers, and developers to launch digital properties

• Owned UX research and design for contentsquare.com, combining qualitative research and behavioral analytics to drive iterative improvements — reduced bounce rate 22%, increased inbound CVR 12%, and grew inbound leads 140% and pipeline 120% YoY

• Supported Enterprise Sales by presenting as a designer during strategic pitches and demonstrating data-informed design workflows

• Built scalable educational resources and cross-department training and published guides, webinars, and video content as a UX thought leader to generate marketing-qualified leads

• Established the corporate website design system in collaboration with brand designers to strengthen design culture and consistency

Promoted to lead client-facing design strategy and scale UX professional services, expanding team impact across enterprise customers.

• Consulted enterprise clients using behavioral analytics across millions of interactions to recommend data-driven design solutions through prototypes, benchmarks, and strategic guidance

• Owned and evolved the UX/UI professional services catalog, tracking adoption, client outcomes, and revenue performance

• Led custom workshops to accelerate time-to-value and adoption of insight-driven design practices

• Acted as a design subject matter expert at 10+ industry and client events and authored educational UX/UI content for the product education platform

• Trained new hires and directly managed US team members, establishing best practices for client engagement and delivery