I produced content across social media channels and for promotional purposes, including product and lifestyle photography, copy, merchandise and advertisement design. I formed and maintained a collaborative relationship with Instagram influencers and companies within the health and wellness industry and grew Instagram social media following from 4,000 to 25.5k in 10 months. One of my main focuses was launching e-commerce distribution by updating websites on both Squarespace and Shopify, implementing research strategy on customer acquisition, retention and experience, marketing and packaging design. I contributed to brand building events such as company tastings (IDEO, Athleta, Google) and regional expositions (Expo West, 2017).