• Led the end-to-end redesign and execution of Fresh experiences, improving production planning through AI-driven sales demand recommendations.

• Led and designed the Café Kitchen app, enhancing café order preparation workflows and partnering closely with product and engineering teams to enable rapid iteration and feature rollouts.

• Led design efforts for custom cake preparation, personalization, and in-club ordering experiences, introducing a paperless, fully digitized cake app.

• Led the design and development of the Sam’s Club mobile app and the end-to-end member eCommerce journey across both in-store and out-of-store experiences.

• Led the redesign of Sam’s Club Scan & Go, delivering a new mobile scanner experience and a seamless end-to-end in-store scan-and-pay flow.

• Designed the “Sam’s Club Now” in-store product wayfinding system to enhance the shopping experience and help members easily locate and navigate products.

• Built and maintained a scalable design system and component library to ensure a consistent, cohesive design language across all Sam’s Club products and services.

• Collaborated closely with Korea HQ (Samsung Members team), Product, and Engineering to develop and enhance Samsung+.

• Solved complex UX challenges by working daily with iOS and Android developers to deliver an end-to-end experience for Samsung’s Customer Service platform.

• Led the creation of an online marketplace for OTT network services, shaping product, consumer, and user experiences across all CloudMondo products.

• Created visual patterns and a scalable design system for mobile and desktop applications.

• Collaborated with design and product teams to deliver UI/UX for retirement benefits dashboards across employee, employer, and admin experiences.

• Partnered with the marketing team to create a marketing guidelines site and develop digital and print assets for marketing and social channels.

• Established internal visual guidelines, including digital visual design, graphic design, and motion graphics standards.