Staff Data Scientist driving measurement strategy for Instagram engagement. I diagnose the root causes behind shifts in global user behavior. Across daily product rollouts, I analyze holdout data to isolate their true, causal impact on our broader ecosystem. When it's time for Meta's quarterly earnings, I write the data narratives that explain these trends to leadership and Wall Street. I balance this high-level advisory work with hands-on execution: shipping production code, building semantic models for AI agents, designing AI evaluation frameworks, and creating AI-powered dashboards and pipelines

• Influenced and informed our Direct-to-Consumer product roadmap and drove key analytical and Machine Learning projects in our North American markets in partnership with Product, Marketing, Engineering and other global cross-functional teams.

• Oversaw all analytics that provides insights in areas such as e-commerce sales, product sales and launches, NPS and customer satisfaction, loyalty program performance.