• Lead IC designer in Asana’s AI organization, establishing foundational design patterns for leveraging AI to transform organizational efficiency, automate complex workflows, optimize processes, and enhance individual and team productivity.

• Design Lead for AI Studio (formerly Smart Workflows), driving strategy, roadmapping, and UX for Asana’s highly anticipated AI-powered work automation product, requiring extensive cross-organizational collaboration across teams to align priorities and deliver user-centric solutions.

• Pioneered proactive AI and generative experiences, including project/portfolio summarization, AI-powered status updates, and custom field suggestions, to enhance user productivity and decision-making.

• Led design and product strategy for Asana’s Gantt chart view, the first major new product view in 5 years, redefining how teams visualize and manage complex workflows.

• Partnered with C-level leadership and the Head of Product on visionary AI concepts presented at Asana’s Work Innovation Summit, inspiring investors and industry leaders.

• Designed Asana’s integration with AWS Q, with assets featured in a keynote by AWS’s CEO.

• Mentored designers and collaborated with UXR to validate and refine concepts for scalable, user-centered AI solutions.

• Mentoring designers as they navigate their careers, giving advice on how to interview, and providing design challenges and exercises for them to grow.

• Designer on the Ad Formats team, working to understand the needs and create real value for our small, medium, and large business advertisers advertisers while prioritizing our consumer experience.

• Frequently navigating ambiguous projects and tackling abstract customer problems by defining scope, creating alignment with cross-functional partners, and iterating on solutions based on data and research feedback. This often involves lots of iteration and creating high-fidelity interactive prototypes for testing.

• Collaborates daily with product management and engineering leaders to influence our product roadmap and create realistic plans for implementation.

• Part of regularly creating vision work to push the boundaries for what Twitter is capable of, including projects like rethinking our Video strategy, monetizing Spaces, creating a marketplace to connect Creators and Advertisers, and launching new Ad Formats such as Interactive Text and Dynamic Product Ads.

• Led all the UI/UX mobile and desktop product design, brand design, motion design, illustration, and iconography efforts.

• Managed our company and project priorities, create product roadmaps

• Performed user research, solicit regular feedback from beta testers, and seek out new business leads

• Created product design system to improve both design consistency and speed, and developed React and React Native components

• Led marketing content strategy and automation