Helping Moloco introduce a suite of enterprise tools in the AVOD / SDK sectors around streaming media ad-serving and inventory monetization.

• Led core product design efforts for Alyte — Channeled's in-house data product for clients and third-party Amazon sellers. Developed datavis and information presentation approaches around tangible use/problem cases.

• Collaborated with engineers on milestone releases to build out core flows and features, and product owners on fleshing out emerging features on roadmaps.

• Led creative direction on Channeled's visual language revamp on all touchpoints (web, motion, spatial) for a more relevant and professional offering.

• Collaborated with product owners, designers and developers in Agile, Lean UX-led environment. Involved in heuristic and analytics-based evaluations, wireframing, prototyping, product design, user testing and handoff to development.

• Shipped features that enabled non-profits to customize fundraising campaigns on a granular level, and to engage with audiences about their causes and upcoming campaigns.

• Oversaw the redesign of the checkout experience, optimizing for usability and reducing churn; improved mobile conversion rates 150+% YoY.

• Led the development of Booster’s design system; created pattern libraries and assisted with style and copy guidelines. Collaborated with developers to refactor and unify style components, reducing existing design debt.

• Consulted with developers on UX audits of in-house ERP system. Researched and worked on solutions to various technical challenges (material color-matching, form automation, technical data workflows).

• Created a new brand system across B2B and B2C products for clarity and impact. Designed in bilingual contexts for technical documents, partner presentations, packaging, WeChat and online storefronts. Partners include major Chinese real estate developers and Disneyland Shanghai.