Lead end-to-end UX for Aspenware’s ecommerce platform, shaping the digital guest experience for 20+ premier ski resorts.

Sole designer and leader of the design function—owning vision, execution, and cross-team collaboration.

Built and scaled Aspenware’s first design system from the ground up, driving consistency and efficiency across multiple product areas.

Conduct and synthesize qualitative and quantitative research to guide product decisions and optimize the customer journey.

Keeta is a global payment platform startup. They allow you to setup a checking and savings

account with the option to send and receive money from friends, family and businesses.

Built and scaled the design team in under 6 months; established end-to-end UX processes for both neo banking and crypto wallet platforms

Led cross-functional collaboration across product, engineering, and marketing, providing strategic design vision and direction for high-impact initiatives

Owned the full UX lifecycle—from research and insight synthesis to low-/high-fidelity design, prototyping, and developer handoff

Designed cohesive, high-quality user experiences across native mobile and web platforms

Led UX for global Pay Later products across multiple markets

Collaborated with product, business, legal, and compliance teams throughout the full UX lifecycle

Led design efforts for Pay in 4, Pay in 3, and Pay Monthly products in Italy, Spain, and other international markets

Created end-to-end UX flows and worked closely with engineering to launch and iterate on products across web and mobile platforms

Analyzed product metrics with stakeholders to develop hypotheses, define KPIs, and validate through A/B testing and user research

Partnered with legal and compliance teams to ensure global product launches met regulatory standards

Facilitated design reviews and led ideation workshops to align cross-functional teams on UX direction and execution

Lead UX work on multiple projects, leveraging time-management and mentoring skills

Lead UX team to meet the business’s requirements

Lead & provide detailed design and/or research and UX leadership on multiple projects

Analyze user research and make calculated decisions based on data

Lead UI/UX designs and working frontend prototypes for internal and external applications.

Produces design and direction for various online outlets such as mbfinancial.com, all social media platforms, and our micro websites.

Analyze content for consistency, accuracy, adherence to style and brand standards, and user experience implications.

Defines and discovers digital marketing best practices and techniques for

creating effective & engaging web content.