Leveraging my deep expertise in enterprise UX and product design, I'm leading human-centered product design on one of CDW’s SaaS product development teams. To elevate UX and UI, I drive design with user research, usability testing, jobs-to-be-done, user flows, wireframing, prototyping, information architecture, interaction design, a design system, and component library.

Utilizing user-centered design, jobs-to-be-done, and Lean UX methodologies, I spearheaded the design for a B2B customer portal deployed on Salesforce Experience Cloud using the Lightning Design System.

This initiative resulted in elevated product adoption within the customer base attributed to the enhanced user experience and usability enhancements.

As a senior designer at the wealth management arm of UBS, I leveraged my expertise in enterprise UX/UI to lead the development of an intuitive and user-friendly trading platform. I successfully drove the design process from ideation to implementation, research and testing, resulting in improved UX.

Drove the design of optimal user experiences for customer journeys by doing user research, testing, and feature prioritization based on UX research & testing insights. Optimized UX and increased conversions through continuous A/B/n testing using quant signals (Optimizely) and qualitative user testing. Working in a fast-paced environment with a nimble and empowered product team, my design activities included UX audits, wireframing, prototyping, A/B/n testing, heuristic evaluation, design systems, and UI design.

Through diligent observation and application of UX design best practices, UI design principles, and conversion design strategies, my work significantly contributed to The Financial Times' ability to convert more readers into subscribers. By ensuring a seamless user experience, intuitive interface design, and strategic conversion-focused elements, we enhanced engagement and incentivized readers to subscribe, thus bolstering the publication's subscriber base.

Toptal has the top 3% of designers worldwide on its platform. Each UX designer is thoroughly vetted and trusted by top companies for their most critical UX design projects including McKinsey, Deloitte, Goldman Sachs, UBS, JPMorgan Chase, Motorola, Zendesk, Shopify, Pfizer, Google, Accenture, Warner Bros, Exxon Mobil, Gucci and more - performed user research, research synthesis, user-centered design, design thinking, jobs-to-be-done, design sprints, heuristic analysis, information architecture, wireframing, interaction design, prototyping, design systems, usability testing.

Drove design that contributed to the uplift of these companies' product adoption, customer retention, Net Promoter Scores (NPS), sales performance, and user conversion rates.