After 5+ years on the Growth pillar and 2 years in management, I've transitioned to an IC role on the Productivity pillar. Currently focused on Slack Huddles and building seamless, delightful collaboration in Slack!

Led design and strategy on Slack's Growth pillar. Maintained a high bar for craft while increasing experimentation velocity, focused on data-informed experiences that delivered millions in business impact 💰

• Managed & support a team of designers while contributing as an IC

• Spearheaded Growth partnership with every pillar at Slack, and partnered closely with Marketing, Data Science, Research, BizOps, Legal and Global Expansion

• Scaled our trials and freemium strategy from a single trial to a robust, scalable trial ecosystem

• Established and built out Upgrades Kit, a sub-design system of Slack Kit for conversion

• Led design on cross-company Pricing & Packaging initiatives — from our first-ever price increase and Free plan repackaging in 2023 to our latest repackaging launch in 2025, focused on value creation and bringing AI into base plans, with significant business impact $200M+ ACV

Worked directly with co-founders and founding team on a brand system and MVP audio course app. Acquired by Medium in 2021!