Offering full-stack product marketing and integrated UI/UX design work. Helping early-stage startups develop product and go-to-market strategies, find their voice, build their brand, and engage users.

Lead go-to-market strategy and execution for YouTube Music consumer campaigns.

Managed global creative strategy for performance marketing (direct response) for YouTube Premium and YouTube Music.

• Led global creative strategy and execution for digital direct response campaigns across TrueView, App Campaigns and SEM. Upon launch, quarterly TrueView campaigns drove +30–60% lift in conversions in the US.

• Spearheaded ongoing data-driven process for creative optimizations based on A/B testing. Launched innovative approaches to direct response messaging, driving +28% lift in conversion and +22% lift in media budget efficiency.

• Managed creative strategy and asset production for the keystone migration of Google Play Music users to YouTube Music, building materials for PR and campaign usage. Responsible for the ideation and production of the key video creative.

• Drove performance creative for launch of YouTube Music in 5 new strategic international markets, producing 615 key creative assets. Developed brand-driving video campaigns and PR materials, helping drive traction with major tech news outlets, eg. TechCrunch, Engadget and CNET, for 5 new product feature launches.

Joined competitive APMM program.

Managed core customer onboarding, growth and engagement programs across GCP and G Suite.

• Responsible for all Workspace upsell marketing programs. Pioneered a multi-touch, ML-driven upsell collaboration with SMB Sales team, resulting in a +30% lift in conversion rate over Sales benchmark in Q1’18 pilot. Created 3 quarterly upsell email campaigns, driving a total of $1.6M in annualized incremental revenue.

• Led complete overhaul of core customer communications journey, aimed at providing new customers with a better first experience with Workspace to drive product usage, retention and value. Upon launch, emails saw an average lift of +3.3% in click-to-open rate.

• Collaborated with and aligned key stakeholders across Sales and Product teams to launch the Monthly Operations Report, a flagship email program with over 400+ data signals, aimed at engaging and retaining customers by making their Google Cloud Platform (GCP) billing and usage metrics more transparent.

• Launched an ML-based upsell program for GCP across 4 channels (email, direct mail, in-product, sales connection). The pilot drove a +25% increase in product adoption over the control group, and $3.6M in annualized incremental revenue between Q4’17 and Q2’18.