Led product and creative designers as well as content strategists in growing the B2C eCommerce Platform AliExpress’ consumer base from 50 million to 150 million, and revenue by 50% YOY. Oversaw team’s objectives, performance and career development. Optimized design process to successfully support frequent sales campaigns worldwide in 18 languages. Established Moscow and Madrid UX teams to deliver localized user experience. Took on additional design leadership of the B2B e-commerce platform Alibaba in 2018. Optimized design and content team’s capacity and business alignment. Oversaw the redesign of ready-to-ship experience resulting in a 70% sales volume increase within the category, as well as supplier’s ux improvement resulting in increased order fulfillment efficiency.

Led a group of UI, Visual and Content designers redesign Business Onboarding and Activation experience. Launched the product in 150 countries, increased conversion and activation rate, and generated nearly $5 million incremental revenue.

Delivered strategic and tactical design solutions for Merchant Portal redesign including Dashboard, Money Management, CRM, Tools and information architecture.

Delivered design solutions for Consumer Experience Redesign including Wish List and Contact Book. Led non-profit product design including Give at Checkout and Email Fundraising. Led all UX aspects of PayPal’s first internal CMS development. Gathered user requirement, defined user workflow, delivered content authoring solution that works with the system architecture.

Created GUI and visualization theme for a cutting-edge risk monitoring tool to allow agents quickly identify fraudulent activities. Designed and launched the first PayPal community portal which was selected as the “Best community of the year” by Lithium. Redesigned PayPal’s Contact page so it allowed customer easily find answers on frequent inquiries. As a result it increased customer satisfaction and reduced business operation cost.