Drive UX and team initiatives for PMG's Alli software, including feature improvements and development of enhanced design system. Conduct user interviews, manage research output, and streamline findings into actionable solutions that impact platform strategy. Lead various workstreams to overhaul software's navigation, pattern library, and product enhancements. Work closely with developers throughout ideation and implementation processes to ensure alignment and improve hand-off practices.

Designed wireframes, prototypes, and final deliverables to optimize digital experiences for clients in the fashion, skincare, and tech industries. Identified problems and hypothesized solutions for the purpose of generating designs that can be tested with users across the globe. Worked directly with stakeholders to realize their design vision through UX and brand implementation. Led moderated research sessions with users. Aggregated and analyzed research results to identify site behavioral patterns.

Exposed user needs and sharpened clients’ design approach through iterative improvements large and small across a variety of e-commerce platforms. Successful redesigns projected to capture millions in lost client revenue through UX enhancements.

Worked alongside sales team to communicate and pitch company’s design capabilities to prospective clients. Aggregated and transformed design thinking workshop insights into real-time analysis and prototype proposals. Support internal initiatives to standardize and improve communication assets.