• Product Management and marketing for Software-as-a-Service (SaaS) Web Applications & Mobile Apps (iOS & Android platform). SDLC Management for the entire portfolio including development, quality, performance & security
• Develop products for SME in HR Automation, Agile Software Project Management, CRM, Sales & Marketing Automation
• Manage entire product line, finalizing product requirements based on customers, competitors and market research & analysis. Manage product releases with planned features as per agile project schedules. Act as Product Owner to create Roadmaps and manage User Stories in Backlogs & as Project Manager to manage Defects & Version Control
• Design Cloud Strategy with Microsoft Azure as a platform & cross-product database architecture on SQL. Guide web services development to integrate web apps developed using .NET & PHP with Mobile Apps developed using Java & Objective-C. Release APIs & SDKs to influence product integrations & enhance functionalities
• Develop ‘Mobile First’ Responsive User Interface Designs across devices enriching User Experiences for all products
• Create go-to-market (GTM) plans for key marketing programs & product launches. Manage cross-functional teams to execute integrated multi-channel outreach strategies, monitoring Social Media Analytics. Deliver effective & easy-to-consume sales enablement modules & trainings for internal teams, partners & vendors, in-person as well as online
• Develop Platforms & Evangelists Communities to drive innovative outbound marketing programs that establish unique differentiation & creates brand awareness in a crowded market. Manage effective inbound marketing strategies as a growth hacker to increase engagement with prospects & customers, resulting in increased traffic on the web pages
• Present products at events & conferences to generate awareness & trials. Pitch for VCs & Investors to raise funds