Principal-led advisory for founders, artists, and early-stage teams.

No Label is an education platform launched at Harvard University bringing cultural leaders into direct conversation with emerging talent. Supported the launch of No Label Academy.

Built the "Classroom of the Future" in collaboration with Tom Sachs, Jeremy Benson, and Darien Carr.

Early team at Spatial Labs, a venture studio building connected hardware and software technology across identity, interaction, and physical experiences. Backed by Marcy Venture Partners, Blockchain Capital, and Ron Burkle.

Head of Creative and Strategy, later Director of Partnerships. Led narrative and product positioning, talent, partner development, and launch execution.

Selected work: Adidas, IKEA (SPACE10), Vogue, Pantone, TIDAL, Polygon, Circle, Square, Okta, Parkwood, Smithsonian, NeueHouse, and Proper Hospitality.

Somewhere in the Hyphen (S-TH) was a modular design practice, founded in 2018, focused on buildable systems for environments, installations, furniture, and stage.

Design and research within DONDA, the creative studio founded by Ye.

Contributed across product, merchandise, identity materials, interactive concepts, and production assets in a high-velocity studio environment.

Supported commercial releases for projects across cover art, merchandise, photography selects, scenic and stage, and production assets.