• Own e2e product for Snap's SMC (small & mid-market) segment; ~XX% of total revenue

• Own SMC-specific ad products including Lead Gen and other formats tailored to lower-funnel SMB needs

• Drive strategy across the full advertiser lifecycle: acquisition, activation, and retention

• Focus on improving advertiser ROAS and scaling platform adoption

• Ads Manager

• Events Manager

• Reporting

• Pixel + CAPI

• Advertiser Understanding & Web Crawler

• Trust & Safety

• Ad Moderation

* Invest in / advise for B2B software startups across a range of industries, including productivity/collaboration, marketplaces, edtech, safety / security and developer tools.

* Business Integrity