• Ran all internal operations - including recruitment, branding, project sourcing, and people management for an organization of 60+ active members, during a hybrid COVID semester.
• Doubled project donations and increased club applications by ~1.5x from the previous half.
• Managed a team of 7 to conduct user research on Gen Z brand loyalty, implement a university relations program, define a strategy for scaling, and analyze competitors + market trends.
• Increased VSCO’s premium users by 100 people, and ambassador interest by 200 students.
