Overview

Signals Gateway enables businesses to receive and send events on their own infrastructure.

I operated within a lean 3-person design squad to architect the Meta Signal Gateway, a B2B SaaS platform critical for advertisers navigating the privacy-first (iOS14+) data landscape. My challenge was to democratize server-side tracking: taking a complex, developer-heavy infrastructure process and translating it into a 'low-code' self-service experience.

I focused on building a granular diagnostics framework and a visual onboarding wizard that allowed non-technical teams to debug connections independently. The redesign fundamentally changed how enterprises adopted the tool, slashing API integration time from weeks to under 15 minutes. Furthermore, by launching the 'Signal Resilience' features to help users recover lost event data, we directly impacted ad performance, contributing to a ~13% reduction in Cost Per Action (CPA) for our advertisers.

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