Focuse: Horizon Creator Economy & Avatar Content Tools

• Designed end-to-end creator monetization experiences including program onboarding, analytics dashboards, bonus systems, and membership re-structure that grew program ~10x and accelerated mobile-first strategy

• Identified critical cross-org dependency gaps; drove alignment across 3 teams that shaped 2025 roadmaps

• Led design team to define product strategy and ship desktop + web 3D tooling suite enabling production-scale Style 2.0 avatars (with legs!)

• Redesigned builder portal information architecture and navigation to scale from 1→3 content types

Focus: Faceboook & Instagram Commerce

• Defined product strategy for cross-platform seller evaluation system; designed Ratings & Reviews experiences across Facebook and Instagram Shops including mobile collection flow improvements that increased photo uploads ~5x

• Led Seller Performance Program design that reduced negative merchant feedback by half (largest annual reduction in company history)

Designed enterprise tools for finance, security, and operations teams; defined product vision for holistic data monitoring and fraud prevention system

Managed product roadmap and go-to-market; led design team of 5 to redesign 28 legacy applications into unified SaaS platform offering email automation, real-time booking, and other modern capabilities

Designed drag-and-drop style website builder that enabled small law firms to establish online presence with minimal technical expertise