Defined the design vision and strategy in alignment with RevAmp’s business goals, ensuring a cohesive and compelling brand identity across all touchpoints.

Designed product experience from scratch without requirements by following an iterative design-thinking approach.

Championed a user-centered design approach, conducting user research and usability testing to inform design decisions and enhance the overall user experience

Together with the team, I conducted a comprehensive Brand Sprint, which helped to clarify RevAmp's brand values, mission, and positioning. This intensive, collaborative workshop accelerated our branding process, aligning stakeholders and providing a clear direction for our brand strategy and design efforts

Crafting meaningful and impactful product visions, and concepts, working closely and collaboratively with business and technology leaders in our clients’ teams and within Star.

Hands-on work as well as leading design teams on different projects from various domains.

Pre-sales support. Conducting the set of activities carried out to win new clients/opportunities.

Design delivery. Producing design artifacts from all of the design phases.

Design team’s process management across different projects.

Pre-sales support. Conducting the set of activities carried out to win new clients/opportunities.

Facing clients. Presenting designs and communicating key solutions.

Creative ideation and strategic design for award-winning projects in digital advertising.

Focusing on micro-interactions. Wireframing, prototyping, visual assets delivery.

Working closely with the development team. Conducting implementation reviews and user tests.