Manage a diverse portfolio of AI initiatives, balancing short-term impact with long-term investments across generative AI, predictive modeling, and platform capabilities.

Articulate the role of AI in the business at the executive level, and translate complex science into clear product and business strategy.

Balance ML investments across traditional ML and transformer based models

Led end to end development of NikeAI - Nike's first consumer facing GenAI chatbot.

Transformed Nike's onsite and app search to be fully AI driven driving significant improvements in CVR and CTR & significant improvement in chat containment for customer service.

Deprecated several legacy recommendation systems and rolled out a global Artificial Intelligence Recommendations (AIR) platform serving Nike's direct to consumer and marketplace channels.

Set the foundation to transform content production and distribution using AIML.

Led the content planning, digital asset production & storage, content localization and publishing platform teams.

Partnered with Consumer Direct Marketing, Brand Creative and Business operations teams to land the strategy for worldwide digital Marketing Planning to Activation.

Spearheaded Martech platform federation for C4C (China firewall) regulations to ensure business continuity.

Led engineering strategy for phasing, stakeholder communications, budget and resourcing for bringing Korea market on-platform.

Led the restructuring of Nike's consumer facing digital assets delivery SAAS partnership yielding millions in savings and setting up a strategic partnership with a best in class provider.

Setup Nike to leverage better enterprise pricing at scale, including providing for lower-cost pricing to pre-purchase additional capacity to meet growing (often unpredictable) digital needs.

Stepped up during time of leadership shifts, attrition and multi year re-org. Contributed to the design of the new organizational architecture to set MarTech up for growth in coming years. Handled roll out and change management of the re-org for 2 TBH Sr Directors' teams in addition to my own teams. Executed tough restructuring conversations with employees with a servant leadership mindset.

Spearheaded the DWO (Distributed Workforce Offense) strategy for Martech and hired a high performing leadership team in India. Helped setup development centers in Bay Area and Bangalore (India). Partnered with the ICC team to hit every KPI (ramp up rate, diversity in hiring etc) even during time of massive uncertainty due to the global pandemic.

Cultivated the next generation of Director level talent and promoted from within the organization.

Consolidated authoring and publishing for all consumer facing Nike apps, web and email.

Turned Nike’s Globalization strategy into a capability roadmap. Centralized localization and internationalization for commerce & marketing across 150 marketplaces and 38 languages. Unlocked annualized cost savings of $6.8M.

Led Nike’s product copy writing and localization. Unlocked machine writing/translations with annualized savings of $1M

Made strategic build vs buy decisions to further platform approach. Managed key vendor relationships to benefit both Nike and our partners.

Performed due diligence for acquisition opportunities including financial analysis, technical review and interviewing. Ensured sustainable cultural integration for acquired startup.

Coached team members, with particular focus on developing managerial talent.

Managed multi million dollar department budgets and plans.

Lead a cross functional devops team to build an API based content management platform. Set Nike up for growing e-commerce market.