• Drive brand growth and market presence through the expansion of Fast Fill Market stores, leveraging UX and user research to create seamless customer experiences across physical and digital touchpoints.

• Lead convenience store category management and vendor relations, using consumer insights and sales data to curate product assortments that align with customer preferences and maximize revenue.

• Identify and implement new technologies to enhance the customer journey, streamline operations, and elevate the in-store experience.

• Develop and execute integrated marketing strategies for new store launches, resulting in a 10% increase in customer traffic and stronger brand visibility.

• Oversee the redesign of Gawfco’s corporate website and the development of Fast Fill Market’s loyalty app to boost customer retention and digital engagement.

• Collaborate cross-functionally with product, engineering, and sales teams to ensure marketing initiatives align with user needs and business goals, driving cohesive and impactful brand experiences.

* Open to new Petroleum Retail Investment opportunities *

• Oversee operations at petroleum retail sites, using user-centered design thinking to enhance operational workflows, customer flows, and overall performance.

• Partner with Fast Fill Market to co-develop store branding and marketing strategies, including launch of a customer rewards program.

• Led negotiations and managed rebranding of commercial retail properties, ensuring a fresh and modern appeal.

• Redesigned the interior architecture of commercial properties, improving function, layout, and visual impact for customers.

• Designed BigMarker’s first AI-powered networking feature, decreasing task completion time by 15 seconds and improving user experience.

• Delivered high-impact digital event designs for clients like Adobe, Amazon, and Stripe to strengthen brand presence.

• Led daily iterations on mobile and desktop experiences using Figma and Webflow, increasing team agility and improving product quality.

• Boosted polling interaction by 40% through the creation of a simplified, scalable design system.

• Leveraged heat maps, eye tracking, and user feedback to create a 6-month roadmap focused on eliminating key user pain points.

• Spearheaded design for an AI-powered mentorship platform, increasing user satisfaction by 30%.

• Developed a custom data visualization dashboard for enterprise clients, resulting in streamlined reporting and clearer insights.

• Mentored junior designers on competitive analysis and user research methodologies, contributing to team growth and product quality.

• Implemented a new design system, increasing platform engagement and acquiring over 200 new users.

• Created interactive 3D UI animations in Unit, bringing added functionality and engagement to the platform.

• Created marketing content and managed digital campaigns to align with company growth goals.

• Organized industry events and conferences, handling logistics and sponsorship outreach.

• Composed branded social media content and email marketing campaigns, improving customer engagement.