All Turtles is a globally distributed product studio. My role involves high cross-functional collaboration, contributing to design strategy, and establishing visual identities as I help build products from 0 to 1.
As a Product Designer:
• Partnered with founders to devise a comprehensive product strategy, aligning high-level concepts with the product vision and detailed mockups; contributed to fundraising efforts
• Developed and refined user flows, wireframes, and prototypes to demonstrate the new concept of a browser extension and web application dashboard
• Built a design system embedded with brand guidelines, empowering the client's designers and engineers to deliver consistent user experiences
• Collaborated closely with product management, design lead, engineering, and researchers to translate business and user needs into visual and interaction design: creating pixel-perfect high-fidelity mockups and prototypes
• Facilitated a seamless design handoff to the engineering team, ensuring timely and precise implementation of design specifications
As a Brand Designer:
• Designed logos for products we built; Twisty Tongue and Vitally
• Developed a 24-hour color system that applied to Sora brand identity and its website
• Created brand guidelines alongside brand patterns, typography, and colors, etc
