Owned the entire UX research and design process, leading the organization in generative and evaluative research methods including in-depth, one-on-one interviews, field studies and remote and in-person usability testing in order to inform and create wireframes and mockup designs for mobile and responsive web products.
• Authored user tasks, defined usability testing priorities and tested high-fidelity prototypes using usertesting.com; increased successful task completion by 50%
• Planned, moderated, and analyzed generative and evaluative research like user interviews, usability testing, field studies, and other nontraditional methods with 100+ participants
• Led UX efforts to increase use of Emma Beauty Assistant iOS app by 250% over 7 months without marketing efforts
• Analyzed qualitative and quantitative research data to identify, evaluate, and produce tangible findings
• Planned, moderated, and scribed one-on-one usability studies to better understand user motivations, behaviors, and needs under a $200 budget
• Created personas, stories, and scenarios to establish product requirements and increase team understanding of users
• Presented research results to communicate actionable insights and prioritized recommendations via storytelling
• Partnered closely with the CEO to balance company goals with user needs
• Effectively tailored research strategy and approach within the constraints of a fast-paced, complex environment
• Designed wireframes, accessible and CCPA-compliant high-fidelity mockups, and prototypes that incorporated user feedback to contribute to user-centered design efforts
• Created style guides to promote and maintain design consistency