Led design for growth, monetization, and 0→1 product initiatives across the platform.

• Increased upgrade conversion by 27% through redesign of upgrade flow

• Improved free-to-paid conversion from 44% → 56% (+12 pts) via checkout redesign

• Reduced checkout completion time by 2x (16 min → 6.5 min)

• Designed and launched a 0→1 marketplace product (Discover) to drive creator visibility and engagement

• Partnered closely with product and engineering to ship experiments quickly and iterate based on results

Earlier work:

• Built and launched MVPs in fast-paced environments, balancing speed and quality

• Collaborated cross-functionally to define product direction and deliver end-to-end experience

Designed internal tools and workflows to improve operational efficiency and data visibility across teams.

Collaborated cross-functionally to simplify complex systems and support decision-making.

Designed mobile banking experiences across iOS and Android, focusing on usability, clarity, and scalable design patterns.

Worked closely with product and engineering in a fast-paced startup environment.

Designed digital experiences across patient- and provider-facing platforms, balancing usability with complex regulatory requirements.

Collaborated with cross-functional teams to deliver accessible and effective healthcare solutions.