• Currently lead global product marketing for Reporting, Insights & Experimentation, owning GTM for split testing (0→1), advertiser reporting, and internal insights + reporting interfaces.

• Led product marketing for Audience and Media verification measurement driving GTM for 1P and 3P brand safety and suitability solutions, viewability, IVT/fraud, attention and audience verification measurement across self-serve, direct and programmatic channels globally.

• Founding product marketing manager for Lyft’s digital ads business.

• Led GTM strategy for new ad solutions including ad formats, sponsorships, 3P measurement, and audience targeting contributing to 1.5x YoY growth in direct-sold revenue.

• Built and deployed sales enablement systems (12+ trainings, 1:many workshops, templates) to accelerate sales readiness on our core product offerings and narratives.

• Owned promotional sponsorship packaging for tentpole cultural moments.

• Conducted qualitative and quantitative advertiser research to inform segmentation, pricing, and product narrative across Lyft’s as portfolio.

• Led the product development and strategy for Zillow’s first self-serve ads platform tailored for SMB and mid-market advertisers.

• Conducted in-depth customer interviews and research to identify advertiser workflows and pain points.

• Defined feature requirements to effectively guide the product roadmap, enhancing user experience and satisfaction.

Brand Sponsorship Products: Zillow Home Central, Sponsored Storefronts, and Custom Home Listings

Native Ad Formats across Zillow, Trulia, StreetEasy and HotPads