• Defined and executed the analytics strategy for sales and marketing reporting, architecting a Medallion data platform on AWS Athena.

• Led cross-functional collaboration between engineering, marketing, finance, and product to connect ad spend with revenue outcomes.

• Established data governance and quality frameworks, ensuring a reliable and scalable reporting platform supporting $600M+ in annual GMV.

• Directed engineering strategy for Appify’s multitenant no-code integration platform, enabling seamless connections to 100+ enterprise systems (Salesforce, Oracle, CSG Field Service, REST APIs), significantly improving customer adoption and platform stickiness.

• Led cross-functional teams (API, web, and mobile engineering) to migrate the legacy platform to EKS, improving scalability, reliability, and reducing infrastructure costs by 60%.

• Guided the development and optimization of microservices and dynamic delivery pipelines, supporting 100K+ concurrent users with high performance and resilience.

• Oversaw the development of mobile container apps (Swift & Kotlin) that improved engagement by 40% and boosted lead conversion by 60%, directly impacting customer acquisition and retention.

• Championed the integration of AI technologies (OpenAI, LangChain) into the platform, accelerating solution delivery by reducing configuration time from days to hours.

• Evaluated and onboarded external engineering teams, assessed delivery estimates, and created processes for collaboration with internal managers, enabling predictable scaling and timely product delivery.

• Mentored engineers, established best practices in development, and aligned technical execution with product strategy and go-to-market objectives.

• Developed REST API & Flex Database solution, handling 1M daily transactions, positioning Appify as a top choice for customer data management.

• Implemented SSO integration, attracting enterprise clients and boosting revenue by 2x within a year.

• Migrated infrastructure to EKS, reducing costs by 60% and enhancing system reliability and scalability.

• Developed field service solutions using Salesforce Apex for core product functionalities.

• Engineered ProductIQ with C#, empowering technicians with real-time asset insights, significantly improving service efficiency.

• Designed and implemented Sync Gateway using Spring Boot (Java), ensuring seamless data synchronization in offline environments for 300,000+ field technicians.

• Contributed to patented mobile synchronization technology, reducing data loss in unreliable network conditions.

• Designed and implemented ProductIQ, which assisted over 5,000 field service technicians in quickly locating and updating product properties, improving operational efficiency by 30%.

• Led a team to deliver a tool for migrating service flows across Customer Salesforce environments, reducing migration time by 40%.

• Implemented Output Document generation, enabling service technicians to create reports for over 100+ customers, streamlining reporting processes and improving customer satisfaction by 25%.

• Developed offline desktop products, including a Configuration tool and Upgrade toolkit, which supported a 50% reduction in setup and upgrade time for field service teams at ServiceMax in Pleasanton.