Architected and scaled an AI-native Product-Led Growth platform that became the growth engine behind $300M revenue, operating across market segment from VSB to SMB, and every dimension of modern SaaS growth: Commerce, Subscriptions, Payments, and MarTech.

Built

→ Scalable, AI-native PLG platform with predictive modeling

→ ML-driven in-product engines personalizing growth at scale

→ Product-Led Sales motion bridging self-serve to enterprise GTM

→ Commerce engine: self-checkout, subscriptions, CPQ & payments

→ Outcome-based and usage-based pricing models that aligned value to customer success, unlocking growth across segments

→ Experimentation frameworks that turned product signals into revenue.

Full-Funnel Impact

Growth isn't a single metric. It's a system. We built that system and moved the needle across every stage:

→ Adoption — 20% → 35%

→ Conversion — 10% → 18%

→ Expansion — 40% → 66%

→ Retention & Renewal — 18% → 26%

Team- Led a high-caliber cross-functional team : PMs, data scientists, engineers & growth strategists, operating as a unified, AI-native growth engine.

Expertise: PLG • PLS • GTM • AI/ML • MarTech • Commerce • Subscriptions • Payments • CPQ • Salesforce

Define and drive strategy and vision for DocuSign's digital platform. Leading Digital Transaction Transformation by building a world class subscription based eCommerce business across Acquisition, Engagement, Retention, and International expansion.

Founding product manager of DocuSign Digital Business and Experience team.

Business Impact

• Increased trial sign-ups by 25% (5K new sign-ups/week)

• Grew YoY customer base by 20% (~$4M GNMRR)

• Increased retention by ~11% translating to ~$1M ARR

• Process Automation - ~$4M Annual Cost Savings

Responsibilities - drive the end to end experience for the VSB/SMB customer base. Area include

• Free trial account creation & activation

• Offers, pricing, & monetization

• Billing & payments

• Retention

• Crafted Tesla’s energy product sales, fulfillment and ownership experience across web and retail. This included customer acquisition, online product configuration and payments, order tracking, delivery automation, and post-installation customer engagement.

• Created and executed on company’s first internationalization roadmap with primary focus on supporting multiple languages, and regional regulatory specifications (tariffs, rebates, incentives, utility policies, etc.); 35% YoY growth for segment

• Spearheaded domestic expansion (expanded to seven states) and company’s first international expansion to Mexico producing sales revenue of ~$3MM annually and capturing 30% of the market in first year

• Led first loan offering a.k.a MyPower