Experience
2024 — Now
Washington, District of Columbia, United States
• Architected and launched a centralized data-collection framework using Google Analytics and custom data tracking; created the first reliable dataset for modeling full-funnel consumer conversion and user journeys, enabling accurate marketing ROI measurement for the first time
• Averted $15,000 (YoY) in potential contract cancellations by spearheading a web accessibility (WCAG 2.1) compliance initiative across all 6 company web products, directly addressing client needs and complex regulatory requirements.
• Identified, reproduced, and debugged multiple security vulnerabilities, including injection-type exploits.
• Implemented an automation framework using Ansible/AWX to manage system and software updates across 150+ forum instances, eliminating hundreds of hours of manual, server-by-server maintenance annually.
• Increased client engagement by 27% by reconfiguring DNS records and implementing DMARC policies for all company domains, significantly improving email deliverability and security.
• Developed an automation workflow using n8n for a daily email suppression process, eliminating 15 minutes of manual processing and saving over $1,300 in annual operational costs.
• Enhanced platform security by 90% against spam submissions by integrating a user-friendly client and server-side CAPTCHA across all user-facing forms, improving data integrity and user experience.
• Conducted foundational research on Large Language Models (LLMs) and RAG.
2024 — Now
New York, New York, United States
• Work with donor and campaign data to support research, segmentation, and performance analysis.
• Develop and maintain a React/Node.js web application to modernize internal marketing.
• Manage individual donor relations by maintaining accurate records, optimizing data entry workflows, and improving information tracking.
• Design and execute social media and email marketing campaigns using data-informed targeting to increase engagement and conversions.
• Build and maintain Salesforce reports and dashboards to track donor activity and measure fundraising impact.
• Support event planning and campaign operations, coordinating logistics, outreach strategies, and real-time performance tracking.
2023 — 2024
New York, New York, United States
• Tracked admissions and recruitment metrics to improve conversion rates, forecast enrollment performance, and refine marketing and outreach strategy.
• Developed and managed Learning Management Systems to streamline course delivery and reduce manual administrative effort.
• Managed and automated CRM workflows to enhance communication cadence and monitor every stage of the student pipeline.
• Automated key admissions processes, accelerating applicant review and reducing operational workload.
• Personally enrolled 80% of the student body through effective recruitment and relationship-building.
• Negotiated and secured B2B partnerships, generating educational opportunities for more than 50 students and directly contributing to business growth.
• Implemented marketing website enhancements to strengthen program visibility and user navigation.
• Captured professional marketing photography and contributed to brand guideline development to ensure consistent visual identity.
• Designed and deployed automated MailChimp email campaigns that achieved an average 40 percent engagement rate.
• Served as the primary point of contact for prospective students, providing tailored academic guidance and high-touch support.
• Executed multi-channel digital marketing campaigns using MailChimp, virtual event platforms, and the Google Business Suite to expand reach and increase audience diversity.
2021 — 2022
Wilmington, Delaware, United States
Working in a real software development environment, sharpening technology and soft skills
Quickly learning new programming languages and technologies
Developing proficiency in Java, with coding tools such as Git and GitHub, and code editors including IntelliJ
Collaborating on team coding projects using Agile methodology, utilizing communication and presentation skills through platforms such as Slack, Zoom, Google Workspace, and Office365.
Demonstrating strong attention to detail, including writing clean, well-formatted code and effectively troubleshooting errors.
2019 — 2021
Bear, Delaware, United States
Accurately entered student and employee information into databases and spreadsheets, ensuring the organization of updated data
Managed multiple phone lines, greeted and assisted clients by providing information and addressing concerns in a friendly, professional manner.
Utilized strong organizational skills to schedule and coordinate appointments, meetings, and events in a timely, efficient manner.
Education
Hunter College
Bachelor's degree
2024 — 2027
Delaware Technical Community College
Associate of Applied Science (AAS)
2021 — 2023