Led strategic projects against the product roadmap to improve our Talent data ecosystem. Closely partnered with internal and external stakeholders and customers to understand functional requirements, track and translate risks, negotiate potential solutions, and communicate consistent status updates against project milestones.

Led the creation, automation, and communication of workforce planning, reporting, and analytics to guide sustainable growth, provide strategic direction, and implement governance for business partners and organizational leaders.

Planned and managed paid marketing portfolio of $1.5M monthly across nine programs. Developed paid marketing strategies through consistent iteration and optimization of successful social media and SEO performance strategies. Built automated, scalable dashboards to quickly uncover programmatic risks and provide leadership visibility into performance.

Directed portfolio-wide marketing initiatives to generate additional sources of prospect demand, develop new KPIs, and revise outreach cadence.