Experience
2024 — Now
2024 — Now
New York, United States
Updating and contributing to in-use internal design systems, brand design work, foundational design guidance for ad creatives and more to support the Xfinity Creative team
2023 — Now
2023 — Now
Brooklyn, New York, United States
As a Visual Designer with a strong focus on front-end UI design, my expertise lies in creating visually captivating and highly effective digital experiences. My designs extend beyond aesthetics, aiming to drive increased conversions and engagement. Leveraging my creativity and a keen eye for detail, I specialize in crafting compelling landing pages and user interfaces that not only capture the essence of a brand but also optimize user flows for maximum user satisfaction. My adaptability and problem-solving skills shine when collaborating with cross-functional teams to enhance product interfaces, ensuring a seamless fusion of form and function. By consistently maintaining brand consistency and employing storytelling techniques, I've contributed to elevating user engagement and, ultimately, the success of the products I've been involved with.
2023 — 2024
2023 — 2024
New York, United States
• Identified and executed UI/UX design updates to the consumer facing website that increased on-site conversion rates throughout high-intent business quarter
• Worked with Figma and an existing Design System
• Worked with marketing team in creation and editing of marketing assets
2022 — 2023
2022 — 2023
New York, United States
As a Senior Visual Designer, my responsibilities encompassed the creation of visually compelling design solutions aligned with client objectives. I collaborated closely with clients, conducted design research to stay current with industry trends, and communicated my ideas effectively through interactive prototypes and wireframes. My role involved not only designing websites, mobile apps, using Figma and design systems, components and technical Figma organization. I managed multiple projects concurrently, meeting deadlines and presenting design concepts to clients, all while mentoring junior designers and contributing to client pitches to showcase our agency's creative expertise and commitment to excellence in design.
2020 — 2022
2020 — 2022
New York City Metropolitan Area
As a UI/UX Designer at VeroSkills, I held a multifaceted role in crafting a cohesive user experience for our website and overall software. I conducted extensive user research to understand our target audience's needs and preferences, shaping our design decisions accordingly. Collaborating closely with the development team, I created intuitive and visually engaging user interfaces that ensured a seamless user journey. My responsibilities also included wireframing and prototyping to visualize and iterate on design concepts, as well as usability testing to refine and enhance the user experience. In this dynamic environment, I played a pivotal role in maintaining brand consistency and ensuring that our digital products were not only aesthetically pleasing but also functionally robust, contributing to our startup's success and growth.
Education
Virginia Commonwealth University