• Empowering merchants to make the most of their online stores with integrated AI tools

• Building the next generation of hyper-flexible Shopify themes and buyer experiences

• Building storefront solutions for B2B and multi-market merchants.

• Shipped products to simplify designing an online store: a visual section picker and a low-touch theme customization experience for Shopify’s Starter plan on web and iOS.

• Led the design and build of an open-sourced design system for Shopify's free themes powering 2M+ online stores worldwide.

• Shipped 10+ new flagship themes helping merchants launch their online stores faster

• Collaborated across the organization to launch conversion-driving features incl. product filtering, cross-sells, 3D media, Buy-Online-Pickup-In-Store.

• Drove +20% lift in e-commerce conversion by shipping new digital products and optimizations: product page re-design, cart & checkout, digital shade finder, shoppable content, quick view, customer reviews

• Defined and articulated Glossier’s e-commerce product strategy and roadmap

• Identified and prioritized problem areas and opportunities for growth using data

• Led the design and development of numerous digital products using Agile methodologies

• Defined outcomes, scope, A/B test design and release plan for conversion/revenue driving initiatives

• Led the implementation of behavioural event tracking to develop a clear picture of our customer's shopping journeys.