Joined a world-class startup team to supercharge the growth of delivery-on-demand car rental.

• Founded Growth Engineering team to select and integrate CMS, build out 25+ landing pages, integrate with Priceline & Kayak and launch the renter referral program, growing user base by over 25%.

• Created guest checkout and partnership flow, launched subscription service and rebuilt core checkout with new component system.

• Collaborated across teams to build new features on web and mobile apps, including geo search optimizations and customer service tools.

• Led end-to-end replatforming from AWS to Next.js + Vercel, reduced bundle size 75% and optimized core components for 2x web speed.

• Managed 7 unique brand sites across an array of distinct platforms.

• Worked closely with the marketing team to triple the number of email and SMS subscribers, build marketing & analytics integrations.

• Spearheaded a push for A/B testing and personalization, including product recommendation algorithms and UX components.

• Exceeded performance and growth goals to receive the International Casio President’s Award.

• Lead developer of a new agile cross-functional team to rapidly test multiple concepts and analyze results in 2-week project sprints.

• Executed data-driven decisions using a customer data platform, creating highly targeted and personalized site experiences.

• Collaborated with designers, project managers, data analysts, and copywriters from ideation through execution.

• Developed multiple site-wide React components that expanded the Beyond+ loyalty program to well over 1 million subscribers.

• Led presentations and fostered integration of tech trends such as React hooks, accessibility, site performance, and code optimization.

• Replatformed site from antiquated server-side rendered content and jQuery to a cutting-edge Node/Express/React stack.

• Translated over 1,000 legacy pages into new React structure, built custom node-based scraper & parser to automate conversion.

• Built composable components with API-consuming Redux Sagas and modular CSS with robust unit testing to create a pixel-perfect UX.

• Utilized A/B testing techniques to rapidly build, deploy, and learn.

• Maintained webpack configs, packages, and Storybook modules.