• Built connector ecosystem: Executed a strategic integration roadmap to extend Bot Defense availability across key platforms (F5 Distributed Cloud, F5 BIG-IP v17.0 and above, F5 BIG-IP iApp v14.0-16.0, Cloudflare, Amazon CloudFront, Adobe Commerce Cloud), expanding market reach, strengthening brand visibility, and accelerating enterprise adoption.

• Self-service policy management:Transformed a high-touch manage service offering into a scalable self-service model, enabling customer to seamlessly add/manage endpoints with deployment flexibility agnostic of mode or platform; Delivered new technology stack, architecture, standardized workflows, and introduced new version & deployment management controls, while driving customer-centric design through direct engagements and iterative feedback cycles.

• Threat intelligence rule management: Defined and led development to expose underlying bot detection rules to customers, granting granular control to activate/deactivate rules and mitigate false positives/negatives with precision.

• Agentic AI and known bot management - Defined strategy and framework to extend known bot verification and controls to emerging agents, enabling customers to block or take other actions against AI crawlers on their site, optimizing for site performance and cost efficiency.

• Introduced new pricing models: Implemented simplified pricing strategy, replacing complex multi-bundled structure to reduce sales friction and better align solutions with customer use cases and needs.

• Alert Response System: Defined roadmap and priorities for internal bot defense alerting system, providing SoC & NoC teams with actionable anomaly and suspicious activity detection. Reduced noise by 35%, and increased precision of alerts by 20%. Recognized as the preferred alerting platform of choice by NoC team.

• Defined New Risk Product: Led product team to conceptualize and bring to market the Ridecell risk management product line to help fleet operators mitigate risk and lower their insurance premiums. Created initial product vision, defined product capabilities, and managed delivery to key customers.

• Directed product discovery activities: Worked with fleet operators and insurers (executive team, actuaries, claims adjustors) to gain insights and uncover pivotal data points to enhance the core risk product. Partnered with Head of Data Science and Head of Insurance to create data driven product, enabling insurers to have the confidence to competitively underwrite risk for new shared mobility fleet business models.

• Identified revenue growth opportunities: Created telematics growth strategy to improve data collection and introduce machine learning across all product lines, allowing the introduction of new revenue models for Ridecell powered by data services.

• Developed new partnerships: Led strategic insurance exploratory product sessions to develop joint solution for the new mobility sector. Extended use cases to help the insurance industry calculate and price risk for autonomous fleets.

• Redefined global company product vision: Worked closely with Head of Product to transformed wire distribution point solution into a multisided platform that promoted data analytics, attribution, and influencer outreach tools. Led global user research team to understand complex customer ecosystem (PR professionals, agencies, financial institutions) as well as internal stakeholder touch points (Editorial, Sales) to identify needs and pain points. Owned Forrester relationship to gain insight on market trends and competitor assessments.

• Structured new partnerships: Worked with CFO and Director of Finance to evaluate product portfolios for perspective partnerships and acquisitions. Spearheaded opportunity with PR data attribution company, conducted product demos with clients across all geographies to confirm interest in new capabilities, developed product terms to assist in negotiations, and define integration requirements to launch media monitoring and analytics service. Additionally, influenced major partnership with journalist and influencer platform.

• Operations: Championed and operationalized corporate strategy program to tackle high-impact projects and investments

• Executed on global IoT strategy and launched B2B Software Management Services (Firmware Over-The-Air) API set and portal interface, allowing companies to update and manage software and/or firmware on their connected devices and sensors remotely.

• Drove expansion of core software functionality while growing the number of capable device types, creating a comprehensive and differentiated product offering

• Led product planning and roadmap definition, driving competitive strategies to mold business vision and working with delivery teams for product execution (Cross functional engagements: IT, SW Development/ Engineering, UI/UX Design, Network, Finance, Sales, Customer Care, Marketing, Technology, Legal, Operations)

• Developed tactical vendor partnerships to verify proof of concept specifications for future phase implementations

• Authored and presented sales proposals to Fortune 500 companies, working closely with sales to generate sales pipeline, understand customer challenges, create demos, write new requirements, and troubleshoot issues

• Developed go-to-market messaging, positioning, use cases, and briefs of highly effective content to internal and external audiences