• Designing experiences across web (primarily) and mobile products for customers responsible for ensuring safety of drivers involved in fleet operations.

• Leading design efforts across Collision, Speeding, Coaching, and AI platform pods in Safety product.

• Spearheaded the design of user-centric solutions for the Banking and Payments team, fostering increased retention on the Jupiter platform

• Partnered with the Growth & Marketing teams to enhance user activation for key products like UPI, bank transfers, bills, deposits, and debit cards

• Conducted over 20 experiments while championing user-centric design principles

• Facilitated stakeholder alignment through engaging brainstorming workshops

• Mentored and managed Junior Product Designers, fostering their professional development

• Led the creation and implementation of design team processes, including reviews, retrospectives, and other cultural initiatives to promote a positive and productive team environment.

• Led the design of a critical organization-wide project, facilitating account linking for over 3 million Gojek and Tokopedia users

• Spearheaded the creation of a long-term vision and strategic roadmap for the new Search platform, breaking it down into actionable projects

• Led design initiatives to enhance app security and reduce p95 login time by implementing diverse login methods like Magic Links, Device-based login, Missed call and Silent login

Notable projects include:

1. Project Pemuda: led the design experience of helping users connect both their Gojek and Tokopedia account after Gojek- Tokopedia merger that led to linking of over 3M accounts. Collaborated with teams across two org to influence design strategy across the two apps.

2. Search vision: Spearheaded the creation of a long-term vision and strategic roadmap for the new Search platform, breaking it down into actionable projects

3. Alternate login methods: Improved account security and safety perception by experimenting with multiple login methods.

4. Account recovery: led the design for the feature to help user recover their account in case they loose access to their phone numbers that resulted in reduction of CCU tickets by 38%.

• Designed engaging chat experiences within the Gojek app, facilitating seamless connections between users, merchants, and drivers

• Increased in-app ticket contribution by 11% (from 57% to 68%) by designing a user-friendly help chatbot for Gojek.

Notable projects include:

1. Smart messages: Reduced the typing effort of customers interacting with drivers to coordinate bookings

2. Gojek official bot: Defined the chat bot for making important business communication more humane and effective with the help of chat bot. We were able to achieve consistent response rate of 5-8% (as compared to 3% as of existing channels)

3. Gojek help bot: Defined the framework for helpbot to help resolve customer queries by agents via chat

Partnered with Interaction designers to maintain the old Gojek design system- Asphalt and contributed to creating a new design system- Aloha.