Led product planning, launch readiness, and strategic operations for Spotify Advertising’s self-serve ad platform, helping scale podcast monetization and advertiser growth.

‣ Launched Podcast Advertising in Spotify’s self-serve Ad Platform, coordinating an 80+ person cross-functional team across product, engineering, design, insights, sales, marketing, legal, reporting, brand safety, and payments.

‣ Translated complex product, technical, and GTM requirements into phased roadmaps, milestones, dependency plans, and executive-ready updates.

‣ Partnered with Sales and Marketing on launch readiness and GTM execution, driving $5M in initial revenue and contributing to Spotify’s $1.4B ads business.

‣ Selected as Operations Lead for the 100+ person Ads Manager team, building planning cadences, prioritization frameworks, onboarding systems, and leadership communications.

Led program delivery for Xfinity Digital Home web and native app experiences, partnering with design, product, and engineering teams to improve connected-home customer experiences.

‣ Managed sprint planning, backlog prioritization, roadmap dependencies, and delivery tracking across a 16-person design and engineering team.

‣ Created operating rhythms for intake, planning, prioritization, and OKR alignment across product, UX, and engineering stakeholders.

Owned digital acquisition strategy and website optimization for American Express US Consumer, supporting a high-traffic acquisition funnel with 1M+ monthly unique visitors.

‣ Led redesign of the consumer acquisition website, driving an 11% YoY increase in new accounts through improved UX, content, creative, and technology execution.

‣ Launched acquisition campaigns generating $3.5B in revenue and 700K new accounts annually.

‣ Used A/B testing, multivariate testing, KPI scorecards, and performance insights to optimize conversion and customer journeys.

‣ Partnered with legal, compliance, operations, agencies, and technology teams to ship regulated digital experiences.

Led digital product strategy and development for global prepaid products across eight markets, including Australia, Brazil, Canada, China, India, Mexico, South Africa, and the UK.

‣ Owned product discovery, UX strategy, prioritization, user testing, and launch delivery for prepaid product experiences.

‣ Supported a global portfolio generating $689M+ across international markets.

‣ Managed junior talent and launched a mentoring program to strengthen leadership effectiveness and team development.

Led digital product enhancements and marketing initiatives across prepaid and savings products, connecting customer experience improvements to measurable growth.

‣ Launched Personal Savings digital experience from 0-1, helping drive $1B in deposits and enabling online fund management.

‣ Redesigned gift card acquisition experiences using customer research and testing to improve sales, conversion, and satisfaction.

‣ Developed seasonal marketing campaigns across Amex.com channels, contributing to $88M in sales and 60% YoY growth.