Working with an array of clients to build their vision, craft beautiful and thoughtful art and design experiences, digital storytell, and conduct user research.

Design Expertise

• Led end-to-end projects, ensuring high-quality visuals and user-centered solutions for delightful user experiences.

• Integrated customer insights through site audits, UATs, and user research.

• Created comprehensive user experiences: personas, customer journeys, flows, wireframes, prototypes, interviews, analysis, and tests.

• Presented solutions and insights to guide product strategy.

• Strategized and released features as a Product Manager.

• Supported SEO, design systems, and design thinking, focusing on user-centric approaches, inclusivity, and social impact.

• Applied proactiveness, independence, and problem-solving.

• Fostered a feedback culture for continuous improvement.

Leadership & Project Ownership

• Acted as lead Product Manager and lead Product Designer.

• Created, implemented, and launched features like Bobbie U, Brand Partner Perks, and Momnibus.

• Owned multiple projects independently, with confident decision-making and openness to collaboration.

• Presented recommendations of design and research expertise.

Organizational Improvement

• Built and implemented operational processes and workflows for the Platform team.

• Defined user research and usability test practices for a customer-centric approach.

• Ensured file structures, UX Design Audit, User Research 101, User Interview Guidelines & Questions, and Regulatory Approval Process were in place.

Collaborative Work

• Collaborated with Executive, Platform, Product, Engineering, Lifecycle, Marketing & Branding, Research & Development, Regulatory and Medical teams on initiatives and design solutions.

• Communicated effectively, building strong cross-functional relationships.

Strategic Impact & Decision Making

• Led quantitative and qualitative research for the product roadmap.

• Drove UX design thinking, product visual design improvements, and supported design system.

• Proactively addressed feedback, confidently making decisions leveraging digital design expertise.

Design Expertise

• Designed Vision Video user interfaces and prototypes for major enterprise brands, aligning designs with business goals, customer personas, and intents to define automation roadmaps.

• Created effective, innovative, and delightful conversational user-centric experiences.

• Developed messaging visuals for deliverables across the user experience.

• Worked independently as individual contributor and and cross-functional on a team to support Marketing efforts and deliver quality designs.

Organization Improvement & Collaboration

• Supported proactive and reactive opportunity progression tactics for the Marketing Creative Team.

• Prioritized delivering design work on strategy, ensuring alignment with project deadlines.

• Collaborated with team's seasoned conversational strategy experts to write and design conversation transcripts and automated conversations.

• Demonstrated effective verbal and written communication to team members, facilitating clear and efficient collaboration.