• Single Threaded Technical Owner for Reserve Share of Voice project: Led 40+ engineers across 10+ teams to deliver $100 Million+ estimated annual revenue impact

• Led European DMA/DSA regulatory compliance across entire Sponsored Brands organization

• Served as Advertising Domain Model Bar Raiser, defining critical domain models impacting multiple organizations

• Designed and implemented keyword pricing and recommendation systems integrated with ML models developed by data science teams

• Architected Sponsored Brands ad server serving 143K+ requests/second with 80ms latency, integrated with dozens of ML models

• Transformed single-level campaign architecture to industrial-standard three-level structure managing millions of active campaigns globally, leading 40+ engineers across 10+ teams

• Expanded Sponsored Brands to streaming TV platforms (Freevee, Twitch)

• Led cross-organizational initiatives expanding Sponsored Brands beyond top-of-search placements

• Built bid adjustment capabilities for advertiser placement and audience targeting

• Architected company's first predictive coding subsystem using machine learning (SVM), Scala, Apache Spark, ElasticSearch

• Led team of 10+ engineers to create enterprise eCommerce platform supporting multiple revenue-generating applications

• Developed 12+ customer-facing commercial applications including LexisONE, Martindale.com, and international legal research platforms

• Built first-to-market LexisNexis Patent Optimizer achieving market leadership with no competitors

• Designed PCI-compliant credit card transaction service serving multiple eCommerce applications

Developed the MYNAH application using C++/C, Tcl/TclX/Tk, ORACLE, Persistence, CORBA and SilkTest. It is an UNIX based test automation software that is used by many telecommunication companies.